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The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.

By: Contributor(s): Material type: TextPublication details: New York : HarperBusiness, 1999.Edition: 1st edDescription: viii, 182 p. : ill. ; 22 cmISBN:
  • 0887309372
Other title:
  • Twenty-two immutable laws of branding
Subject(s): DDC classification:
  • 658.8/27 21
LOC classification:
  • HD69.B7 R537 1999
Item type: Books
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library General Stacks Books HD 69 .B7 R537 1999 (Browse shelf(Opens below)) AUA004574 Available AUA004574

Includes index.