The 22 immutable laws of branding :
Ries, Al.
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Twenty-two immutable laws of branding Al Ries and Laura Ries. - 1st ed. - New York : HarperBusiness, 1999. - viii, 182 p. : ill. ; 22 cm.
Includes index.
0887309372
98021892
Branding (Marketing)
HD69.B7 / R537 1999
658.8/27
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Twenty-two immutable laws of branding Al Ries and Laura Ries. - 1st ed. - New York : HarperBusiness, 1999. - viii, 182 p. : ill. ; 22 cm.
Includes index.
0887309372
98021892
Branding (Marketing)
HD69.B7 / R537 1999
658.8/27