| 000 | 01620cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 11867853 | ||
| 003 | AUA.1 | ||
| 005 | 20160309170832.0 | ||
| 008 | 991214s2000 nyua b 001 0 eng | ||
| 010 | _a 99089668 | ||
| 020 | _a0684839245 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHD69.B7 _bA215 2009 |
| 082 | 0 | 0 |
_a658.8/27 _221 |
| 100 | 1 |
_aAaker, David A. _914130 |
|
| 245 | 1 | 0 |
_aBrand leadership / _cDavid A. Aaker, Erich Joachimsthaler. |
| 260 |
_aLondon : _bPocket Books, _c2009. |
||
| 300 |
_axii, 351 p. : _bill. ; _c20 cm. |
||
| 504 | _aIncludes bibliographical references (p. 331-335) and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. _914131 |
|
| 700 | 1 |
_aJoachimsthaler, Erich, _d1956- _914132 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/99089668.html |
| 856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/samples/simon031/99089668.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/simon033/99089668.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK _hHD 69.B7 _iA215 2009 |
||
| 999 |
_c3920 _d3920 |
||