000			01391cam a2200277 a 4500
999			_c22303 _d22303
001			16130721
003			AUA.1
005			20190522160222.0
008			100311s2010 nyua 001 0 eng
010			_a 2010009679
020			_a9780273773634
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.13 _b.W656 2013
082	0	0	_a658.8/02 _222
100	1		_aWood, Marian Burk.
245	1	0	_aEssential guide to marketing planning / _cMarian Burk Wood.
250			_a3rd ed.
260			_aHarlow, Eng. : _bPearson, _cc2013
300			_axxiii, 299 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographic references and index
505	0		_aIntroduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.
650		0	_aMarketing _xPlanning. _947513
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBOOK _hHF 5415.13 _i.W656 2013