000			02056cam a22003134a 4500
999			_c16866 _d16866
001			12829924
003			AUA.1
005			20191016155915.0
008			020624s2003 nju b 001 0 eng
010			_a 2002009952
020			_a0471266345 (cloth)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aBF637.P4 _bL48 2003
082	0	0	_a153.8/52 _221
100	1		_aLevine, Robert, _d1945-
245	1	4	_aThe power of persuasion : _bhow we're bought and sold / _cRobert Levine.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2003.
300			_aix, 278 p. ; _c25 cm.
504			_aIncludes bibliographical references (p. 245-265) and index.
505	0		_aThe illusion of invulnerability or, how can everyone be less gullible than everyone else? -- Who do we trust? experts, honesty, and likability or, the supersalesmen don't look like salesmen at all -- Killing you with kindness or, beware of strangers bearing unexpected gifts -- The contrast principal or, how black gets turned into white -- $2 + $2 = $5 or, learning to avoid stupid mental arithmetic -- The hot button or, how mental shortcuts can lead you into trouble -- Gradually escalating the commitments or, making you say yes by never saying no -- Winning hearts and minds or, the road to perpetual persuasion -- Jonestown or, the dark end of the dark side of persuasion -- The art of resistance or, some unsolicited advice for using and defending against persuasion.
650		0	_aPersuasion (Psychology)
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley044/2002009952.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley037/2002009952.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley031/2002009952.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cDWBSLC _hBF 637.P4 _iL48 2003