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Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextPublication details: Harlow, United Kingdom : Pearson, 2023.Edition: Ninth editionDescription: xxvii, 860 pages : colored illistrations, 27 cmISBN:
  • 9781292402727
Subject(s): Additional physical formats: Online version:: Research methods for business studentsDDC classification:
  • 650.072 23/eng/20221107
LOC classification:
  • HD30.4 .S28 2023
Contents:
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
Item type: Research Collection
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library Judith Thomas Library Research Section JTL Research Collection HD 30.4 .S28 2023 (Browse shelf(Opens below)) AUA28129 Available AUA28129

Includes bibliographical references and index.

Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.

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