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The story factor : secrets of influence from the art of storytelling / Annette Simmons.

By: Material type: TextPublication details: New York : Basic Books, 2006.Edition: Rev. edDescription: xx, 299 p. ; 21 cmISBN:
  • 0465078079 (pbk.)
  • 9780465078073 (pbk.)
Other title:
  • Secrets of influence from the art of storytelling
  • Subtitle from cover: Inspiration, influence, and persuasion through the art of storytelling
Subject(s): DDC classification:
  • 808.543024658 22
LOC classification:
  • HF5718 .S56 2006
Contents:
The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life - sunrise stories -- Resources -- Storytelling in action.
Item type: Delbert W. Baker Special Leadership Collection
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library Delbert W. Baker Special Leadership Collection DWB Special Leadership Collection HF 5718 .S56 2006 (Browse shelf(Opens below)) AUA20367 Available AUA20367

Includes bibliographical references (p. 287-290) and index.

The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life - sunrise stories -- Resources -- Storytelling in action.