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Essentials of public health communication / Claudia F. Parvanta, lead author and editor-in-chief ... [et al.].

Contributor(s): Material type: TextPublication details: Sudbury, Mass. : Jones & Bartlett Learning, 2011.Description: xxxi, 409 p. : ill. ; 28 cmISBN:
  • 9780763771157 (pbk.)
Subject(s): DDC classification:
  • 362.101/4 22
LOC classification:
  • R118 .E87 2011
Contents:
Introduction to public health communication & informatics / Claudia Parvanta -- A public health communication planning framework / Claudia Parvanta -- Informatics and public health / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- What to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig -- Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, Claudia Parvanta -- Speaking to the public : health literacy & numeracy / David E. Nelson and Claudia Parvanta -- Persuasive health communications : the role of theory / Sarah Parvanta and Claudia Parvanta -- Formative research for strategy development / Claudia Parvanta -- The strategic health communication plan / Claudia Parvanta -- It's a multi-media world / Sarah Parvanta and Claudia Parvanta -- Developing and testing a media strategy / Claudia Parvanta -- Developing the implementation plan / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy -- Patient-provider communication / Richard N. Harner -- Risk and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta.
Item type: Books
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library General Stacks Books R 118 .E87 2011 (Browse shelf(Opens below)) AUA21904 Available AUA21904

Includes bibliographical references and index.

Introduction to public health communication & informatics / Claudia Parvanta -- A public health communication planning framework / Claudia Parvanta -- Informatics and public health / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- What to communicate? Understanding population health / Patrick L. Remington, Bridget C. Booske, and David Kindig -- Communicating for policy and advocacy / Ross C. Brownson, Ellen Jones, Claudia Parvanta -- Speaking to the public : health literacy & numeracy / David E. Nelson and Claudia Parvanta -- Persuasive health communications : the role of theory / Sarah Parvanta and Claudia Parvanta -- Formative research for strategy development / Claudia Parvanta -- The strategic health communication plan / Claudia Parvanta -- It's a multi-media world / Sarah Parvanta and Claudia Parvanta -- Developing and testing a media strategy / Claudia Parvanta -- Developing the implementation plan / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy -- Patient-provider communication / Richard N. Harner -- Risk and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta.