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E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.

By: Material type: TextPublication details: Harlow, England ; New York : Pearson/Financial Times Prentice Hall, 2011.Edition: 5th edDescription: xxxi, 733 p. : col. ill., col. map ; 27 cmISBN:
  • 9780273752011 (pbk.)
  • 0273752014 (pbk.)
Other title:
  • E-business and e-commerce management
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5548.32 .C472 2011
Contents:
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
Item type: Books
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library General Stacks Books HF 5548.32 .C472 2011 (Browse shelf(Opens below)) AUA012594 1 Available AUA012594
Judith Thomas Library General Stacks Books HF 5548.32 .C472 2011 (Browse shelf(Opens below)) AUA012595 2 Available AUA012595
Judith Thomas Library General Stacks Books HF 5548.32 .C472 2011 (Browse shelf(Opens below)) AUA012596 3 Available AUA012596

Includes bibliographical references and index.

Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.