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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.Edition: 12th edDescription: xxxii, 599, [99] p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780132390026 (alk. paper)
  • 0132390027 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .K636 2008
Online resources:
Item type: Books
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library General Stacks Books HF 5415 .K636 2008 (Browse shelf(Opens below)) AUA011753 Available AUA011753

Includes bibliographical references (p. R-1 - R-30) and indexes.