TY - BOOK AU - Cateora,Philip R. AU - Graham,John L. TI - International marketing SN - 0073080063 (alk. paper) AV - HF 1416 .C375 2007 U1 - 658.8/4 22 PY - 2007/// CY - Boston PB - McGraw-Hill/Irwin KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and indexes ER -