@book{5804,
	author = {Peter, J. Paul. and Donnelly, James H.},
	title = {Marketing management :},
	publisher = {McGraw-Hill Irwin,},
	year = {c2009.},
	address = {Boston :},
	edition = {9th ed.},
	url = {http://www.loc.gov/catdir/toc/ecip0824/2008033002.html}
}