01216cam a2200301 a 4500 4979849 AUA.1 20160309170444.0 980519s1998 nyua 001 0 eng 98021892 0887309372 DLC DLC DLC HD69.B7 R537 1999 658.8/27 21 Ries, Al. 14158 The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries. Twenty-two immutable laws of branding 1st ed. New York : HarperBusiness, 1999. viii, 182 p. : ill. ; 22 cm. Includes index. Branding (Marketing) 14159 Ries, Laura. 14160 7 cbc orignew 1 ocip 19 y-gencatlg lcc BOOK HD 69 .B7 .R537 1999 3926 3926 0 0 lcc 0 0 Books AUA.1 AUA.1 GS 2011-11-17 Bought by JTL 8.99 AUA004574 HD 69 .B7 R537 1999 AUA004574 2011-11-17 00:00:00 8.99 2011-11-17 BOOK