02075cam a22003858i 4500 22835379 AUA.1 20260917131456.0 221019s2023 enk b 001 0 eng 2022042532 9781292402727 (paperback) 9781292402734 (pdf) 9781292402741 (epub) 22835379 DLC eng rda DLC pcc HD30.4 .S28 2023 650.072 23/eng/20221107 Saunders, M. N. K., author. Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill. Ninth edition. Harlow, United Kingdom : Pearson, 2023. 2211 xxvii, 860 pages : colored illistrations, 27 cm. Includes bibliographical references and index. Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report. Business Research. Business Research Data processing. Lewis, Philip, 1945- author Thornhill, Adrian, author Online version: Saunders, M. N. K. Research methods for business students Ninth edition. Harlow, England ; New York : Pearson, 2023 9781292402734 (DLC) 2022042533 7 cbc orignew 1 ecip 20 y-gencatlg lcc RESC HD 30.4 .S28 2023 25377 25377 0 0 lcc 0 0 JTL Research Collection AUA.1 AUA.1 RESC 2026-09-17 Bought by JTL 79.77 AUA28129 0 HD 30.4 .S28 2023 AUA28129 2026-09-17 13:17:17 79.77 2026-09-17 RESC