TY  - BOOK
AU  - Jobber, David 
AU  - Ellis-Chadwick, Fiona 
TI  - Principles and practice of marketing
SN  - 9781526847232
AV  - HF5415 .J633 2020
PY  - 2020///
CY  - London : 
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Case studies
KW  - Europe
KW  - Business & Management
KW  - Sales & marketing
KW  - Stationery items
N1  - Includes bibliographic references and index
ER  -