attracting, serving, and developing your membership Wrenn, Bruce. creator Kotler, Philip. Shawchuck, Norman 1935- text bibliography mdu Hagerstown, MD Autumn House Pub. c2010 2010 monographic eng

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558 p. : ill. ; 24 cm. 1 CD-ROM (4 3/4 in.) The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs. Bruce Wrenn, Philip Kotler, and Norman Shawchuck. Includes bibliographical references and index. Church marketing BV 652.23 .W74 2010 254/.5 9780812704907 2008049325 DLC 081118 20210305091958.0 15525655