01445cam a22002414a 450000100090000000300060000900500170001500800410003201000170007302000180009004000180010805000250012608200150015110000180016624501420018426000490032630000520037550400510042750506530047865000220113170000200115370000300117315525655AUA.120210305091958.0081118s2010    mdua     b    001 0 eng    a  2008049325  a9780812704907  aDLCcDLCdDLC00aBV 652.23b.W74 201000a254/.52221 aWrenn, Bruce.10aBuilding strong congregations :battracting, serving, and developing your membership /cBruce Wrenn, Philip Kotler, and Norman Shawchuck.  aHagerstown, MD :bAutumn House Pub.,cc2010.  a558 p. :bill. ;c24 cm. e1 CD-ROM (4 3/4 in.)  aIncludes bibliographical references and index.0 aThe intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs. 0aChurch marketing.1 aKotler, Philip.1 aShawchuck, Norman,d1935-