Wood, Marian Burk. creator text nyu Harlow, Eng Pearson c2013 2010 3rd ed. monographic eng

print

xxiii, 299 p. : ill. ; 25 cm. Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control. Marian Burk Wood. Includes bibliographic references and index Marketing Planning HF5415.13 .W656 2013 658.8/02 9780273773634 2010009679 DLC 100311 20190522160222.0 16130721