Big think strategy
how to leverage bold ideas and leave small thinking behind
Schmitt, Bernd.
creator
text
bibliography
mau
Boston, Mass
Harvard Business School Press
c2007
2007
monographic
eng
xi, 177 p. : ill. ; 25 cm.
Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
Bernd H. Schmitt.
Includes bibliographical references (p. [165]-168) and index.
Creative ability in business
Strategic planning
Success in business
Organizational effectiveness
HD53 .S3596 2007
658.4/012
9781422103210 (hardcover : alk. paper)
1422103218
2007021449
http://www.loc.gov/catdir/toc/ecip0718/2007021449.html
http://www.loc.gov/catdir/toc/ecip0718/2007021449.html
DLC
070524
20200218130921.0
14863462