TY - BOOK AU - De Bono, Edward, TI - Serious creativity : : using the power of lateral thinking to create new ideas SN - 0006379583 AV - BF408 .D43 1993 PY - 1993/// CY - London PB - Fontana KW - Creative thinking. KW - Lateral thinking. KW - Creativity N1 - Includes index; The need for creative thinking -- Lateral thinking tools and techniques -- The application of creative thinking -- Appendices. The lateral thinking techniques -- Notes on the use of the lateral thinking techniques -- Harvesting checklist -- Treatment of ideas checklist ER -