a guide for practitioners Nelson, David E. ed. Brownson, Ross C. ed. Remington, Patrick L. ed. Parvanta, Claudia ed. text xxu Washington, D.C American Public Health Association 2002 monographic eng

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xix, 230 p. : ill., 23 cm. Part I. Background and Framework -- Chapter 1. Current Isses and Challenges -- Barriers to Communication -- Field of Health Communication -- Chapter 2. Public Health Communication: A Planning Framework -- Public Health Communication Framework -- Examples of Applying the Public Health Communication Planning Framework -- Chapter 3. Translating Public Health Data -- Locating Public Health Data and Other Scientific Information -- Translating Public Health Data: General Considerations -- Translating Public Health Data: Recommended Formats -- Challenges and Barriers -- Part II. Audiences -- Chapter 4. General Public: Communicating to Inform -- Getting to Know the Audience -- Information Processing -- Message Development and Planning -- Challenges and Barriers -- Chapter 5. General Public: Communicating to Persuade -- Overview of Persuasive Health Communication Approaches and Theories -- Purpose and Audience -- Message Development, Media and Channel Selection, and Evaluation -- Chapter 6. Communicating Public Health Information to the News Media -- Purpose, Audience, and Message -- Message Production, Delivery, and Timing -- General Characteristics and Recommendations for Communicating with the News Media -- Specific Recommendations for Communicating with the News Media -- Media Advocacy -- Challenges and Barriers -- Chapter 7. Communicating Public Health Information to Policy Makers -- Characteristics of Policy Makers -- Purpose, Audience, and Message -- Selecting a Spokesperson and Message Production and Delivery -- General Recommendations for Communicating with Policy Makers -- Additional Recommendations for Communicating with Elected Officials -- Challenges and Barriers -- Chapter 8. Communicating Public Health Information to Private and Voluntary Health Organizations -- Types of Private and Voluntary Health Organizations -- Rationale for Communicating Information to Private and Voluntary Health Organizations -- Purpose, Audience, and Message -- Suggested Types of Public Health Data to Communicate -- Negotiating an Exchange -- Challenges and Barriers -- Part III. Message Delivery -- Chapter 9. Written Communication -- Types of Written Materials Used in Public Health Communication -- Purpose, Audience, and Message -- General Recommendations for Written Communication -- Specific Recommendations for Written Communication -- Writing for Low Literacy Audiences -- Chapter 10. Oral Presentations -- Characteristics of Oral Presentations -- Additional Recommendations for Improving Oral Presentations -- Challenges and Barriers -- Chapter 11. Visual Communication -- General Considerations -- Purpose, Audience, and Message -- Specific Visual Communication Modalities -- Other Considerations for Visual Communication -- Challenges and Barriers -- Chapter 12. Electronic Communication -- General Considerations for Electronic Communication in Public Health -- Purpose, Audience, and Message -- Specific Recommendations for E-mail -- Specific Recommendations for Web Sites -- Limitations of Electronic Communication -- Chapter 13. Risk Communication -- Risk Perception -- Purpose, Audience, and Message -- Message Production and Delivery -- Recommendations for Risk Communication -- Challenges and Barriers -- Risk Communication Planning -- Bioterrorism and Communication -- Part IV. Next Steps -- Chapter 14. Future Directions -- Increased Health Communication Education and Training -- Increased Health Communication Research -- Improved Translation of Existing Public Health Information -- Enhanced Tailoring of Messages and Increased Use of Multiple Mass Media Channels -- Improved Cultural Communication Competency -- Building Infrastructure for Equitable Access and Use of New Communication Technologies -- Appendix 1. Step-by-Step Planning Guide for Communicating Public Health Information -- Appendix 2. Directories and Other Selected Internet Web Sites for Locating Public Health Data -- Appendix 3. Internet Web Sites for States and the District of Columbia Communication in medicine Public health practice Communicable Disease Control methods R118 .C66 2002 0875530273 171205 20171205113552.0