02562nam a2200277   4500003000600000005001700006008004100023020001800064020001500082040000800097050002300105100002300128245009400151250001300245260005200258300004400310500008900354500002100443505145500464520019401919650003002113650005802143650002302201700003102224700002902255AUA.120180501175546.0170212b        xxu||||| |||| 00| 0 eng d  a9781285420929  a1285420926  cJTL  aHD30.22b.M34 2014  aMcGuigan, James R.  aManagerial economics :bapplications, strategy, and tactics /cJames R McGuigan... et al.  a13th ed.  aStamford, CT, USA : bCENGAGE Learning,c[2014]  axxiv, 676 p. :billustrations ;c27 cm.  aTwelfth edition was published: Mason, Ohio : South-Western CENGAGE Learning, c2011.
  a Includes index.  a 	Preface. About the Authors. PART I: INTRODUCTION. 1. Introduction and Goals of the Firm. 2. Fundamental Economic Concepts. PART II: DEMAND AND FORECASTING. 3. Demand Analysis. 4. Estimating Demand. 4A. Problems in Applying the Linear Regression Model. 5. Business and Economic Forecasting. 6. Managing in the Global Economy. 6A. Foreign Exchange Risk Management. PART III: PRODUCTION AND COST. 7. Production Economics. 7A. Maximization of Production Output Subject to a Cost Constraint. 7B. Production Economics of Renewable and Exhaustible Natural Resources. 8. Cost Analysis. 8A. Long-Run Costs with a Cobb-Douglas Production Function. 9. Applications of Cost Theory. PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS. 10. Prices, Output, and Strategy: Pure and Monopolistic Competition. 11. Price and Output Determination: Monopoly and Dominant Firms. 12. Price and Output Determination: Oligopoly. 13. Best-Practice Tactics: Game Theory. 13A. Entry Deterrence and Accommodation Games. 14. Pricing Techniques and Analysis. PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION. 15. Contracting, Governance, and Organizational Form. 15A. Auction Design and Information Economics. 16. Government Regulation. 17. Long-Term Investment Analysis. Appendices. A. The Time Value of Money. B. Tables. C. Differential Calculus Techniques in Management . D. Check Answers to Selected End-of-Chapter Exercises. Glossary. Index. Notes. Web Appendices.  aBy illustrating how effective managers apply economic theory and techniques to solve real-world problems, this title helps future business leaders learn to think analytically and make bette  aManagerial economics.      aManagerial economics xProblems, exercises, etc.       aBusiness economics  aMoyer, R. Charles, d1945-  aHarris, Frederick H. deB