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  <titleInfo>
    <nonSort>Jeff</nonSort>
    <title>rey Gitomer's little red book of selling</title>
    <subTitle>12.5 principles of sales greatness : how to make sales forever</subTitle>
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  <titleInfo type="alternative">
    <title>Little red book of selling</title>
  </titleInfo>
  <name type="personal">
    <namePart>Gitomer, Jeffrey H.</namePart>
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  <originInfo>
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    <place>
      <placeTerm type="text">Austin, TX</placeTerm>
    </place>
    <publisher>Bard Press</publisher>
    <dateIssued>2005</dateIssued>
    <dateIssued encoding="marc">2008</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <extent>219 : ill; 20 cm.</extent>
  </physicalDescription>
  <abstract>If salespeople are worried about how to sell, Gitomer believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople.</abstract>
  <note type="statement of responsibility">Jeffrey Gitomer.</note>
  <note type="performers">Read by the author.</note>
  <subject authority="lcsh">
    <topic>Selling</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business</topic>
  </subject>
  <classification authority="lcc">HF5438.25 .G58 2005</classification>
  <identifier type="isbn">9780743572545</identifier>
  <identifier type="isbn">0743572548</identifier>
  <identifier type="isbn">1885167601</identifier>
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