<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01323cam a22003254a 4500</leader>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">16693</subfield>
    <subfield code="d">16693</subfield>
  </datafield>
  <controlfield tag="001">15764925</controlfield>
  <controlfield tag="003">AUA.1</controlfield>
  <controlfield tag="005">20200210163638.0</controlfield>
  <controlfield tag="008">090605s2009    nyu      b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2009023228</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781401322816</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="043" ind1=" " ind2=" ">
    <subfield code="a">n-us---</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HM1206</subfield>
    <subfield code="b">.L87 2009</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">306.30973/090511</subfield>
    <subfield code="2">22</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Luntz, Frank I.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">What Americans really want . . . really :</subfield>
    <subfield code="b">the truth about our hopes, dreams, and fears /</subfield>
    <subfield code="c">Frank I. Luntz.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">1st ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York :</subfield>
    <subfield code="b">Hyperion,</subfield>
    <subfield code="c">c2009.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxxiv, 302 p. ;</subfield>
    <subfield code="c">25 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references (p. [291]-293) and index.</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Social psychology</subfield>
    <subfield code="z">United States.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Public opinion</subfield>
    <subfield code="z">United States.</subfield>
  </datafield>
  <datafield tag="651" ind1=" " ind2="0">
    <subfield code="a">Consumption (Economics)</subfield>
    <subfield code="z">United States.</subfield>
  </datafield>
  <datafield tag="651" ind1=" " ind2="0">
    <subfield code="a">National characteristics, American.</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">orignew</subfield>
    <subfield code="d">1</subfield>
    <subfield code="e">ecip</subfield>
    <subfield code="f">20</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">DWBSLC</subfield>
    <subfield code="h">HM 1206</subfield>
    <subfield code="i">.L87 2009</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">DWBSLC</subfield>
    <subfield code="a">AUA.1</subfield>
    <subfield code="b">AUA.1</subfield>
    <subfield code="c">SPEC</subfield>
    <subfield code="d">2016-10-13</subfield>
    <subfield code="e">Donation, Dr. Delbert Baker</subfield>
    <subfield code="g">25.00</subfield>
    <subfield code="h">AUA20139</subfield>
    <subfield code="o">HM 1206 .L87 2009</subfield>
    <subfield code="p">AUA20139</subfield>
    <subfield code="r">2016-10-13 00:00:00</subfield>
    <subfield code="v">25.00</subfield>
    <subfield code="w">2016-10-13</subfield>
    <subfield code="y">DWBSLC</subfield>
  </datafield>
</record>
