TY  - BOOK
AU  - Cialdini, Robert B.
TI  - Influence: the psychology of persuasion 
SN  - 9780061241895
AV  - BF774 .C53 2007
PY  - 2007///
CY  - New York
PB  - Collins
KW  -  Influence (Psychology)
KW  - Persuasion (Psychology)
KW  - Compliance
N1  - 1st Collins business essentials ed; Includes bibliographical references (p. [293]-309) and index; 	Weapons of influence --
Reciprocation: the old give and take, and take --
Commitment and consistency: hobgoblins of the mind --
Social proof: truths are us --
Liking: the friendly thief --
Authority: directed deference --
Scarcity: the rule of the few --
Instant influence: primitive consent for an automatic age
ER  -