01225nam a2200289 4500 AUA.1 20180405205352.0 160706b xxu||||| |||| 00| 0 eng d 77527024 9780061241895 006124189X JTL BF774 .C53 2007 Cialdini, Robert B. Influence : the psychology of persuasion / Robert B. Cialdini. Psychology of persuasion rev. ed. New York : Collins, 2007. xiv, 320 p. : illustrations, portraits ; 21 cm. 1st Collins business essentials ed. Includes bibliographical references (p. [293]-309) and index. Weapons of influence -- Reciprocation: the old give and take, and take -- Commitment and consistency: hobgoblins of the mind -- Social proof: truths are us -- Liking: the friendly thief -- Authority: directed deference -- Scarcity: the rule of the few -- Instant influence: primitive consent for an automatic age. Influence (Psychology) Persuasion (Psychology) Compliance. lcc BOOK BF 774 .C53 2007 14858 14858 0 0 lcc 0 0 Books AUA.1 AUA.1 GS 2016-07-06 Bought by JTL 12.72 AUA017878 3 1 BF 774 .C53 2007 AUA017878 2021-08-26 00:00:00 2021-07-22 12.72 2016-07-06 BOOK