a guide to doing your research project Wilson, Jonathan (Jonathan Stuart) creator text xxu Los Angeles SAGE 2014 2nd edition. monographic eng

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xxii, 352 p. : 24 cm. Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project. An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research. Jonathan Wilson. Previous edition: 2010. Includes Internet access. Includes bibliographical references and index. Business Research Methodology Dissertations, Academic Betriebswirtschaftslehre HD30.4 .W557 2014 9781446257333 (pbk) 9781446257326 863173050 160229 20170925142454.0