TY  - BOOK
AU  - Cavusgil, S Tamer 
AU  - Knight, Gary A. 
AU  - Riesenberger, John R. 
TI  - International business: the new realities 
SN  - 9780273787068
AV  - HD62.4 .C38 2014
PY  - 2014///
CY  - Boston ; London
PB  - Pearson, 
KW  - International business enterprises
KW  - Management
KW  - International trade
KW  - Internationale economie
N1  - Includes bibliographical references and index; 	Foundation concepts --
The environment of international business --
Strategy and opportunity assessment --
Entering and operating in international markets --
Functional area excellence
ER  -