<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Playing to win</title>
    <subTitle> how strategy really works</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Lafley, A. G.  (Alan G.)</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Martin, Roger L.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Boston, Massachusetts</placeTerm>
    </place>
    <publisher>Harvard Business Review Press</publisher>
    <dateIssued>[2013]</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>260 p. : illustrations ;   25 cm.</extent>
  </physicalDescription>
  <tableOfContents>Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.</tableOfContents>
  <note type="statement of responsibility">A.G. Lafley and Roger L. Martin.</note>
  <note>Includes bibliographical references (pages 239-243) and index.</note>
  <subject>
    <topic>Procter &amp; Gamble Company</topic>
  </subject>
  <subject>
    <topic>Strategic planning</topic>
  </subject>
  <subject>
    <topic>Success in business</topic>
  </subject>
  <subject>
    <topic>Organizational change</topic>
  </subject>
  <classification authority="lcc">HD30.28  .L34 2013</classification>
  <identifier type="isbn">9781422187395 (hardcover : acid-free paper)</identifier>
  <identifier type="lccn">2012031189</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg"/>
    <recordCreationDate encoding="marc">160223</recordCreationDate>
    <recordChangeDate encoding="iso8601">20180709161405.0</recordChangeDate>
  </recordInfo>
</mods>
