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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 8th edDescription: xix, 555 p. : ill., map ; 27 cmISBN: - 0073529850 (alk. paper)
- 9780073529851
- Consumer behavior & marketing strategy [Cover title]
- 658.8/342 22
- HF5415.3 .P468 2008
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| HF 5415.3 .P468 2008 Consumer behavior and marketing strategy / | HF 5415.3 .P468 2008 Consumer behavior and marketing strategy / | HF 5415.3 .P468 2008 Consumer behavior and marketing strategy / | HF 5415.3 .P468 2008 Consumer behavior and marketing strategy / | HF 5415.32 .L4677 1993 Consumer behavior : | HF 5415.5 .A425 1992 The only thing that matters : | HF 5415.5 .B88 2009 Customer relationship management : |
Includes bibliographical references (p. 499-528) and indexes.