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Building strong congregations : attracting, serving, and developing your membership / Bruce Wrenn, Philip Kotler, and Norman Shawchuck.

By: Contributor(s): Material type: TextPublication details: Hagerstown, MD : Autumn House Pub., c2010.Description: 558 p. : ill. ; 24 cm. 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780812704907
Subject(s): DDC classification:
  • 254/.5 22
LOC classification:
  • BV 652.23 .W74 2010
Contents:
The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs.
Item type: Delbert W. Baker Special Leadership Collection
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library Delbert W. Baker Special Leadership Collection DWB Special Leadership Collection BV 652.23 .W74 2010 (Browse shelf(Opens below)) AUA019272 Available AUA019272

Includes bibliographical references and index.

The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs.