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Essential guide to marketing planning / Marian Burk Wood.

By: Material type: TextPublication details: Harlow, Eng. : Pearson, c2013Edition: 3rd edDescription: xxiii, 299 p. : ill. ; 25 cmISBN:
  • 9780273773634
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.13 .W656 2013
Contents:
Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.
Item type: Books
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library General Stacks Books HF 5415.13 .W656 2013 (Browse shelf(Opens below)) AUA25061 Available AUA25061
Judith Thomas Library General Stacks Books HF 5415.13 .W656 2013 (Browse shelf(Opens below)) AUA25062 2 Available AUA25062

Includes bibliographic references and index

Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.