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Communicating public health information effectively : a guide for practitioners /

Contributor(s): Material type: TextPublication details: Washington, D.C. : American Public Health Association, 2002.Description: xix, 230 p. : ill., 23 cmISBN:
  • 0875530273
Subject(s): LOC classification:
  • R118 .C66 2002
Contents:
Part I. Background and Framework -- Chapter 1. Current Isses and Challenges -- Barriers to Communication -- Field of Health Communication -- Chapter 2. Public Health Communication: A Planning Framework -- Public Health Communication Framework -- Examples of Applying the Public Health Communication Planning Framework -- Chapter 3. Translating Public Health Data -- Locating Public Health Data and Other Scientific Information -- Translating Public Health Data: General Considerations -- Translating Public Health Data: Recommended Formats -- Challenges and Barriers -- Part II. Audiences -- Chapter 4. General Public: Communicating to Inform -- Getting to Know the Audience -- Information Processing -- Message Development and Planning -- Challenges and Barriers -- Chapter 5. General Public: Communicating to Persuade -- Overview of Persuasive Health Communication Approaches and Theories -- Purpose and Audience -- Message Development, Media and Channel Selection, and Evaluation -- Chapter 6. Communicating Public Health Information to the News Media -- Purpose, Audience, and Message -- Message Production, Delivery, and Timing -- General Characteristics and Recommendations for Communicating with the News Media -- Specific Recommendations for Communicating with the News Media -- Media Advocacy -- Challenges and Barriers -- Chapter 7. Communicating Public Health Information to Policy Makers -- Characteristics of Policy Makers -- Purpose, Audience, and Message -- Selecting a Spokesperson and Message Production and Delivery -- General Recommendations for Communicating with Policy Makers -- Additional Recommendations for Communicating with Elected Officials -- Challenges and Barriers -- Chapter 8. Communicating Public Health Information to Private and Voluntary Health Organizations -- Types of Private and Voluntary Health Organizations -- Rationale for Communicating Information to Private and Voluntary Health Organizations -- Purpose, Audience, and Message -- Suggested Types of Public Health Data to Communicate -- Negotiating an Exchange -- Challenges and Barriers -- Part III. Message Delivery -- Chapter 9. Written Communication -- Types of Written Materials Used in Public Health Communication -- Purpose, Audience, and Message -- General Recommendations for Written Communication -- Specific Recommendations for Written Communication -- Writing for Low Literacy Audiences -- Chapter 10. Oral Presentations -- Characteristics of Oral Presentations -- Additional Recommendations for Improving Oral Presentations -- Challenges and Barriers -- Chapter 11. Visual Communication -- General Considerations -- Purpose, Audience, and Message -- Specific Visual Communication Modalities -- Other Considerations for Visual Communication -- Challenges and Barriers -- Chapter 12. Electronic Communication -- General Considerations for Electronic Communication in Public Health -- Purpose, Audience, and Message -- Specific Recommendations for E-mail -- Specific Recommendations for Web Sites -- Limitations of Electronic Communication -- Chapter 13. Risk Communication -- Risk Perception -- Purpose, Audience, and Message -- Message Production and Delivery -- Recommendations for Risk Communication -- Challenges and Barriers -- Risk Communication Planning -- Bioterrorism and Communication -- Part IV. Next Steps -- Chapter 14. Future Directions -- Increased Health Communication Education and Training -- Increased Health Communication Research -- Improved Translation of Existing Public Health Information -- Enhanced Tailoring of Messages and Increased Use of Multiple Mass Media Channels -- Improved Cultural Communication Competency -- Building Infrastructure for Equitable Access and Use of New Communication Technologies -- Appendix 1. Step-by-Step Planning Guide for Communicating Public Health Information -- Appendix 2. Directories and Other Selected Internet Web Sites for Locating Public Health Data -- Appendix 3. Internet Web Sites for States and the District of Columbia
Item type: Books
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Judith Thomas Library General Stacks Books R 118 .C66 2002 (Browse shelf(Opens below)) AUA21913 Available AUA21913

Part I. Background and Framework --
Chapter 1. Current Isses and Challenges --
Barriers to Communication --
Field of Health Communication --
Chapter 2. Public Health Communication: A Planning Framework --
Public Health Communication Framework --
Examples of Applying the Public Health Communication Planning Framework --
Chapter 3. Translating Public Health Data --
Locating Public Health Data and Other Scientific Information --
Translating Public Health Data: General Considerations --
Translating Public Health Data: Recommended Formats --
Challenges and Barriers --
Part II. Audiences --
Chapter 4. General Public: Communicating to Inform --
Getting to Know the Audience --
Information Processing --
Message Development and Planning --
Challenges and Barriers --
Chapter 5. General Public: Communicating to Persuade --
Overview of Persuasive Health Communication Approaches and Theories --
Purpose and Audience --
Message Development, Media and Channel Selection, and Evaluation --
Chapter 6. Communicating Public Health Information to the News Media --
Purpose, Audience, and Message --
Message Production, Delivery, and Timing --
General Characteristics and Recommendations for Communicating with the News Media --
Specific Recommendations for Communicating with the News Media --
Media Advocacy --
Challenges and Barriers --
Chapter 7. Communicating Public Health Information to Policy Makers --
Characteristics of Policy Makers --
Purpose, Audience, and Message --
Selecting a Spokesperson and Message Production and Delivery --
General Recommendations for Communicating with Policy Makers --
Additional Recommendations for Communicating with Elected Officials --
Challenges and Barriers --
Chapter 8. Communicating Public Health Information to Private and Voluntary Health Organizations --
Types of Private and Voluntary Health Organizations --
Rationale for Communicating Information to Private and Voluntary Health Organizations --
Purpose, Audience, and Message --
Suggested Types of Public Health Data to Communicate --
Negotiating an Exchange --
Challenges and Barriers --
Part III. Message Delivery --
Chapter 9. Written Communication --
Types of Written Materials Used in Public Health Communication --
Purpose, Audience, and Message --
General Recommendations for Written Communication --
Specific Recommendations for Written Communication --
Writing for Low Literacy Audiences --
Chapter 10. Oral Presentations --
Characteristics of Oral Presentations --
Additional Recommendations for Improving Oral Presentations --
Challenges and Barriers --
Chapter 11. Visual Communication --
General Considerations --
Purpose, Audience, and Message --
Specific Visual Communication Modalities --
Other Considerations for Visual Communication --
Challenges and Barriers --
Chapter 12. Electronic Communication --
General Considerations for Electronic Communication in Public Health --
Purpose, Audience, and Message --
Specific Recommendations for E-mail --
Specific Recommendations for Web Sites --
Limitations of Electronic Communication --
Chapter 13. Risk Communication --
Risk Perception --
Purpose, Audience, and Message --
Message Production and Delivery --
Recommendations for Risk Communication --
Challenges and Barriers --
Risk Communication Planning --
Bioterrorism and Communication --
Part IV. Next Steps --
Chapter 14. Future Directions --
Increased Health Communication Education and Training --
Increased Health Communication Research --
Improved Translation of Existing Public Health Information --
Enhanced Tailoring of Messages and Increased Use of Multiple Mass Media Channels --
Improved Cultural Communication Competency --
Building Infrastructure for Equitable Access and Use of New Communication Technologies --
Appendix 1. Step-by-Step Planning Guide for Communicating Public Health Information --
Appendix 2. Directories and Other Selected Internet Web Sites for Locating Public Health Data --
Appendix 3. Internet Web Sites for States and the District of Columbia

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