Harvard business review

Contributor(s): Material type: TextSeries: Social media and the new rules of branding ; Vol. 88 no. 12Publication details: Boston [etc.] Graduate School of Business Administration, Harvard University. 2010.Description: 144 p. : ill. : 28cmISSN:
  • 0017-8012
Other title:
  • HBR <Jan. 2008-> [Other title]
Uniform titles:
  • Harvard business review (Online)
Subject(s): Genre/Form: Additional physical formats: Harvard business review; Harvard business review; Harvard business reviewDDC classification:
  • 330.9/04
LOC classification:
  • HF5001 .H3
NLM classification:
  • W1
Online resources: Available additional physical forms:
  • Also available in print.
Contents:
Contents: Spotlight on Social media and the new rules of branding. Branding in the digital age: you're spending your money in all the places; Reputation warfare; Why you need a new-media "ringmaster"; The one thing you must get right when building a brand. THE BIG IDEA: The case for professional boards. Robert S. McNamara and the evolution of modern management; China vs the world: whose technology is it?; What's the hard return on employee wellness program?" How I did it: best buy's CEO on learning to love social media; The globe: let emerging market customers be your teachers. IDEA WATCH: Why you aren't buying Venezuelan chocolate; Defend your research: I can make your brain look like mine; Vision statement: Do you really know who your best salespeople are? EXPERIENCE: Managing yourself: What brain science tells us about how to excel. Crucible: Battling back from betrayal. Case Study: How should the C-Suite have a "green" seat?
Item type: Periodical
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library Periodicals Periodicals Stacks HF5001 .H3 2010:12 (Browse shelf(Opens below)) Not for loan

Contents:

Spotlight on Social media and the new rules of branding.

Branding in the digital age: you're spending your money in all the places;
Reputation warfare;
Why you need a new-media "ringmaster";
The one thing you must get right when building a brand.

THE BIG IDEA:
The case for professional boards.

Robert S. McNamara and the evolution of modern management;
China vs the world: whose technology is it?;
What's the hard return on employee wellness program?"
How I did it: best buy's CEO on learning to love social media;
The globe: let emerging market customers be your teachers.

IDEA WATCH:
Why you aren't buying Venezuelan chocolate;
Defend your research: I can make your brain look like mine;
Vision statement: Do you really know who your best salespeople are?

EXPERIENCE:
Managing yourself: What brain science tells us about how to excel.
Crucible: Battling back from betrayal.
Case Study: How should the C-Suite have a "green" seat?

Access limited to subscribers.

Supplements accompany some numbers.

Annual index published <2004-> as an annual supplement with title: Reader's guide.

Also available in print.

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