Research methods for business : (Record no. 25378)

MARC details
000 -LEADER
fixed length control field 03002nam a2200397 a 4500
001 - CONTROL NUMBER
control field in00024278308
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260917151429.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr_|||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250331t20252025nju ob 001 0 eng c
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2025010739
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781394288915
Qualifying information adobe pdf
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781394288908
Qualifying information epub
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781394288946
Qualifying information paperback
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC)24132090
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD30.4
Item number .B68 2026
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 650.072
Edition number 23/eng/20250709
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bougie, Roger
Relator term author
Relator code aut
-- http://id.loc.gov/vocabulary/relators/aut
9 (RLIN) 45634
245 10 - TITLE STATEMENT
Title Research methods for business :
Remainder of title a skill-building approach /
Statement of responsibility, etc Roger Bougie and Uma Sekaran.
250 ## - EDITION STATEMENT
Edition statement Ninth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, NJ :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc 2026.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 2507
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 424 pages :
Other physical details illustrations,
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Originally entered under: Uma Sekaran.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to Research -- The Scientific Approach and Alternative Approaches to Investigation -- Defining the Management Problem -- Defining the Research Problem -- The Critical Literature Review -- Theoretical Framework and Hypothesis Development -- Elements of Research Design -- Interviews -- Observation -- Administering Questionnaires -- Experimental Designs -- Measurement of Variables: Operational Definition -- Measurement of Variables: Scaling, Reliability and Validity -- Sampling -- Quantitative Data Analysis -- Quantitative Data Analysis: Hypothesis Testing -- Qualitative Data Analysis -- Conclusions -- The Research Report -- A Final Note to Students -- Statistical Tables -- Glossary -- Bibliography -- Index.
520 ## - SUMMARY, ETC.
Summary, etc "Sustainability Marketing: A Global Perspective shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them"-- Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business
General subdivision Research
-- Methodology
9 (RLIN) 45633
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sekaran, Uma
Relator term author
9 (RLIN) 45632
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Title Research methods for business
Edition Ninth edition.
Place, publisher, and date of publication Hoboken, NJ : Wiley, 2025
International Standard Book Number 9781394288946
Record control number (DLC) 2025010738
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Research Collection
Classification part HD 30.4
Item part .B68 2026
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     JTL Research Collection Judith Thomas Library Judith Thomas Library Judith Thomas Library Research Section 17/09/2026 Bought by JTL 98.43 AUA28130   HD 30.4 .B68 2026 AUA28130 17/09/2026 98.43 17/09/2026 Research Collection