Made to stick : (Record no. 22835)

MARC details
000 -LEADER
fixed length control field 02763cam a22004214a 4500
001 - CONTROL NUMBER
control field 14364007
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201030060426.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060504s2007 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006046467
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1400064287
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781400064281
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm68786839
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)68786839
Canceled/invalid control number (OCoLC)85030149
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- C#P
-- YDXCP
-- BUR
-- QP9
-- MUQ
-- VP@
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1033
Item number .H43 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302/.13
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Heath, Chip.
9 (RLIN) 45659
245 10 - TITLE STATEMENT
Title Made to stick :
Remainder of title why some ideas survive and others die /
Statement of responsibility, etc Chip Heath & Dan Heath.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Random House,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent 291 p. ;
Dimensions 22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [259]-276) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
520 ## - SUMMARY, ETC.
Summary, etc Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social psychology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Contagion (Social psychology)
9 (RLIN) 13727
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Context effects (Psychology)
9 (RLIN) 13729
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Heath, Dan,
Dates associated with a name 1973-
9 (RLIN) 45661
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/fy0711/2006046467.html">http://www.loc.gov/catdir/toc/fy0711/2006046467.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html">http://www.loc.gov/catdir/enhancements/fy0728/2006046467-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Sample text
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0728/2006046467-s.html">http://www.loc.gov/catdir/enhancements/fy0728/2006046467-s.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html">http://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Delbert W. Baker Special Leadership Collection
Classification part HM 1033
Item part .H43 2007
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     DWB Special Leadership Collection Judith Thomas Library Judith Thomas Library Delbert W. Baker Special Leadership Collection 27/10/2016 Donation, Dr. Delbert Baker 25.00 AUA20306 HM 1033 .H43 2007 AUA20306 27/10/2016 25.00 27/10/2016 Delbert W. Baker Special Leadership Collection