Principles of marketing / (Record no. 22273)

MARC details
000 -LEADER
fixed length control field 02384cam a22003378i 4500
001 - CONTROL NUMBER
control field 19359312
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190521104934.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161031s2017 nyu 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2016045017
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292092898
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy.
250 ## - EDITION STATEMENT
Edition statement Seventh European Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow,England
Name of publisher, distributor, etc Pearson Education Limited,
Date of publication, distribution, etc c2017
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1710
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 675 p. :
Other physical details ill., col. ,charts
Dimensions 28 cm
500 ## - GENERAL NOTE
General note Revised edition of the authors' Principles of marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographic references and index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- About the authors -- Acknowledgements -- Defining marketing and the marketing process -- Creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value and relationships -- Understanding the marketplace and consumers -- Analysing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behaviour -- Business markets and business buyer behaviour -- Designing a customer value-driven strategy and mix -- Customer-driven marketing strategy: creating value for target customers -- Products, services, and brands : building customer value -- New product development and product life-cycle strategies -- Understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Engaging customers and communicating customer value integrated marketing communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media and mobile marketing -- Extending markets -- Creating competitive advantage -- The global marketplace -- Social responsibility and ethics -- Appendix 1 -- Appendix 2.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.),
Relator term author.
9 (RLIN) 29480
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Harris, Lloyd C.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part HF 5415
Item part .K636 2017
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Total Checkouts Date checked out Copy number
    Library of Congress Classification     Books Judith Thomas Library Judith Thomas Library General Stacks 21/05/2019 Library of the Year Awards 2018 15.00 AUA25031 HF 5415 .K636 2017 AUA25031 21/05/2019 15.00 21/05/2019 Books      
    Library of Congress Classification     Books Judith Thomas Library Judith Thomas Library General Stacks 21/05/2019 Library of the Year Awards 2018 15.00 AUA25032 HF 5415 .K636 2017 AUA25032 10/02/2022 15.00 21/05/2019 Books 3 17/12/2021 2