International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham. - 13th ed. - Boston : McGraw-Hill/Irwin, c2007. - xxxii,702 p. : col. ill., col. maps ; 29 cm. - McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and indexes.

0073080063 (alk. paper) 9780073080062 (alk. paper) 0071111026 (international : alk. paper)

2005057682


Export marketing.
International business enterprises.

HF 1416 / .C375 2007

658.8/4