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Marketing management /

Marshall, Greg W.

Marketing management / Greg W. Marshall, Mark W. Johnston - 4th Ed. International Student Edition - New York, NY: McGraw-Hill Education; c2023 - xxiv, 407 p. : 28 cm

Includes bibliographic references and index

ISBN: 9781260598230

Subjects--Topical Terms:
Marketing Management

LC Class. No.: HF5415.13 / .M377 2023

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