Thinking outside the box :
Sevier, Robert A. 1955-
Thinking outside the box : some (fairly) radical thoughts on how colleges and universities should think, act, and communicate in a very busy marketplace / Robert A Sevier. - Hiawatha, Iowa : Strategy Pub., c2001. - xi, 202 p. : ill., map ; 28 cm. - Queen's policy studies. .
"Think strategically, act audaciously, communicate aggressively"--Cover.
The higher education landscape --
Why it's sometimes so hard to change --
Thinking strategically --
Six audacious moves --
Understanding marketing and branding --
It's only communication if they respond.
0971059705
2017394207
College publicity.
Universities and colleges-- Planning.
Education--Marketing.
Canada--Economic conditions--Congresses.
LB2342.82 / .S48 2001
Thinking outside the box : some (fairly) radical thoughts on how colleges and universities should think, act, and communicate in a very busy marketplace / Robert A Sevier. - Hiawatha, Iowa : Strategy Pub., c2001. - xi, 202 p. : ill., map ; 28 cm. - Queen's policy studies. .
"Think strategically, act audaciously, communicate aggressively"--Cover.
The higher education landscape --
Why it's sometimes so hard to change --
Thinking strategically --
Six audacious moves --
Understanding marketing and branding --
It's only communication if they respond.
0971059705
2017394207
College publicity.
Universities and colleges-- Planning.
Education--Marketing.
Canada--Economic conditions--Congresses.
LB2342.82 / .S48 2001