International business :

Cavusgil, S Tamer

International business : the new realities / S. Tamer Cavusgil; Gary A Knight; John R Riesenberger. - 3rd ed., Global ed. - Boston ; London : Pearson, 2014. - 619 p. : ill. ; 28 cm.

Includes bibliographical references and index.

Foundation concepts --
The environment of international business --
Strategy and opportunity assessment --
Entering and operating in international markets --
Functional area excellence.

9780273787068 0273787063

841175986


International business enterprises--Management.
International trade.
Internationale economie.

HD62.4 / .C38 2014